Head Of Marketing Insights And Analytics

by

Company:   MSCI

Industry:- Private

Employment Type:- Full-time

Work Hours:-  8 Hours

Locations:- USA

Full Job Description:

Marketing and Communications

Build a strong brand with the potential to influence big decision-makers and enable sales across the business.

Analytics

Shape our industry with powerful analytics

Do you want to help modernize risk and portfolio management for investors?

Whether you’re working with hedge funds, asset managers, sovereign wealth funds, or the companies that manage your pension plans, the problems you help solve in Analytics will have a real impact, and your ideas will be embedded in investment ecosystems around the globe.

*OPEN TO REMOTE TALENT ACROSS THE US & CANADA*

Your team responsibilities

The Marketing Insights and Analytics Team provides objective assessments of our Digital Marketing to inform strategy, understand performance, optimize investment, and maximize business impact. Reporting to the Global Head of Digital Marketing Experience, the Head of Market Insights & Analytics is responsible for standing up, evolving, and maturing the multidisciplinary Market Insights and Analytics team. This Leader will be responsible for:

  • Quantitative and qualitative client research
  • Marketing measurement and analytics (digital and non-digital)
  • Marketing data science and data management

The role is responsible for driving the voice of the customer, marketing analytics data strategy, marketing performance reporting, and advanced analytics for the Marketing team. A qualified candidate must possess a passion for analytics, marketing/advertising technology, and leadership. What we offer you

  • Salary range: $228,000 – $296,000 / year plus eligible for annual bonus
  • At MSCI we are passionate about what we do, and we are inspired by our purpose – to power better investment decisions. You’ll be part of an industry-leading network of creative, curious, and entrepreneurial pioneers. This is a space where you can challenge yourself, set new standards, and perform beyond expectations for yourself, our clients, and our industry.
  • Wherever you are located you will find benefits that can help ensure your health and financial security. While they vary by location, we offer a broad range of benefits that are part of the value you receive as an MSCI employee.
  • Our flexible ways of working will allow you to maximize your potential, and we will empower you with the trust, accountability, and advanced technology to perform at your very best.
  • You’ll find a purposeful approach to wellbeing to provide you with all the resources you need to be your best at work and in your personal life. Our ‘Here For You’ Employee Assistance Program is available for our employees globally, providing confidential emotional support, and financial and legal advice free of charge.

Your key responsibilities

  • Develop, optimize, and socialize a voice of the consumer strategy to drive awareness and a customer-focus mindset throughout the organization
  • Consult with Marketing and Digital partners to define and measure the most important KPIs for the marketing brand, campaigns, and distribution channels
  • Monitor and alert key stakeholders to trends in the voice of the customer metrics including brand health, customer experience (CSAT), and user session data
  • Contribute to strategy and roadmap development for advanced analytics within the Marketing organization that aligns with MSCI’s marketing transformation goals of improving marketing efficiency and results, customer experience, engagement, and brand health – essentially laddering up to Marketing ROI Models
  • Use Gen AI and other research capabilities to analyze competitor moves, assess client sentiment, test new product opportunities, and validate marketing value prop and messaging
  • Drive strategy and conduct research (using multiple methodologies) to create a central knowledgebase for our client insights
  • Responsible for developing and driving short and long-term data strategy for the Marketing organization and liaising with IT to improve the integrity and availability of data for marketing consumption and managing marketing-based requirements for data infrastructure needs
  • Lead Marketing analytics organization to deliver innovative data solutions and optimize decision-making that utilizes statistical modeling, predictive analytics, data engineering, and machine learning
  • Provides leadership for insights and analytics team and takes an active role in developing staff to ensure they remain continuously relevant in the industry — including employee training, mentorship, employee engagement, and performance management.
  • Provide prioritization and guidance to a highly in-demand team to ensure the quality and timely completion of creative work projects to serve MSCI marketing
  • Design effective and impactful reports and visualizations for both large and small-scale distribution
  • Create presentations to highlight recommendations and tell the story
  • Partner with key stakeholders to look for new opportunities to leverage data within Marketing to enable decision-making

Your skills and experience will help you excel

  • A minimum of 10 years of experience leading teams in customer or market research, data analytics, information systems, and/or related.
  • A strong partnership and dotted line connection with key stakeholders from Product and Brand & Content Marketing teams to deliver insights that will help to inform business decisions.
  • Executive communication skills with an emphasis on using data and information to tell a compelling story about our clients-based insights and the performance of our marketing programs.
  • Strategic approach to defining team goals and objectives and evaluating results.
  • Leadership skills to help hire, manage, and develop a team of researchers, data analysts, and data scientists.
  • Experience with Google Analytics and PowerBI or similar reporting and data visualization platforms.
  • Demonstrated project management skills to champion a project from inception to implementation and handle multiple tasks simultaneously
  • Experience with paid and organic search analytics
  • Experience with syndicated measurement tools
  • Experience with Data Management Platforms (e.g., BlueKai, Krux), Demand Side Platforms (e.g, DBM, AOL, Turn), campaign management systems (e.g., Doubleclick DART), and marketing/media technologies
  • Experience with Google Analytics, Site Analytics, Google Adwords, etc.
  • Experience with Digital Attribution
  • Experience with Hive, SQL, MySQL, and/or R programming languages
  • Strong influencing, partnering, and negotiating skills
  • Demonstrated ability to develop and deliver persuasive presentations of complex business issues to senior executives
  • Demonstrated ability to quickly gain a conceptual understanding of a complex situation and establish immediate credibility
  • Experience in consulting on research methodologies and partnering with research agencies to gain client insights or measure marketing brand dimensions.
  • Experience with client satisfaction methodology, metrics, and capabilities.

How we’ll support you

Other Jobs You May Be Interested In

  • Our culture of high performance and innovation relies on our people sharing their knowledge and lifting each other. You’ll be surrounded by a collaborative, global network of talented colleagues who will support and inspire you to do the best work of your career.
  • We believe new and challenging experiences drive personal growth and innovation. With the right challenges, encouragement, and development support you can shape your own career experience. Career paths are multi-directional, and we encourage and support internal mobility to help you identify new opportunities to progress and take control of your future.
  • As a new joiner, you’ll be enrolled in our Global Orientation interactive learning experience to set you up for success.
  • Our tailored learning opportunities will enable you to acquire the skills you need at your own pace, choosing between the courses and certifications best suited to you. Our Learning@MSCI platform coupled with access to LinkedIn Learning Pro will provide you with all the resources you need to accelerate your professional growth.
  • At MSCI we act in ways that encourage respect for all voices, ensuring that everyone can be themselves and feel like they are a part of the company. We are intentional about ensuring that everyone is treated fairly and supported with equal opportunities to succeed.
  • We have eight MSCI Employee Resource Groups: All Abilities, Asian Support Network, Black Leadership Network, Climate Action Network, Hola! MSCI, Pride & Allies, Women in Tech, and Women’s Leadership Forum.

Head Of Marketing Insights And Analytics

Leave a Comment